To be brutally honest, I never paid much attention to my Etsy shop. It's there if people buy stuff, that's cool. I might go through a phase once or twice a year where I take more photos and list stuff, but over the last 13 years, the number of hours I've put into improving my shop is pitiful. Until this year, most of my sales have been wholesale, but with the uncertainty ahead and being stuck at home on the farm, I finally had the time and the need to increase my Etsy sales.
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Before this year, with a handful of visitors a day and even fewer items, my conversion rate was pretty high at over 4% (Etsy average is about 1%). The interesting thing is that most of my visitors have no idea what Etsy is (I know this because they sometimes phone me up for instructions on how to buy stuff online and we just end up with them sending me a cheque). Made even worse, is I fell afoul of the Etsy search algorithm by not offering free shipping and not doing all the magic to wind the undyeing love of their search engine, Etsy de-listed my shop for about a year. De-listed means that the shop was still active, but Etsy would not show my products in the search. But that was fine because I had other things to do and people were still finding my shop.
But now, income is unstable and I really don't like living without a savings buffer. It is time to take this Etsy thing seriously.
When I decided to focus again on my Etsy shop, I noticed that Etsy was bringing in about 20% of the views with their search. The Etsy search is a really powerful ally, and if I'm going to turn this into my main income, it's time to make friends with the Etsy Search Engine.
I don't know if any of this is going to work, but here are some of the things I'm trying
Any suggestions or thoughts on how I can win back the Etsy search engine love for my shop, please put them in the comments below.
I'm also investigating kits. Learning to card, learning to dye, learning to spin... if any of this catches your fancy, please tell me below.
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